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- SNS나 카톡으로만 연락처가 기재된 목적이 불분명한 글
- 송금, 환전, 비트코인, 재무설계 등 부업을 빙자하여 수수료를 요구하거나 준다는 폰지사기 수법의 글
- 고액의 여성 집사, 가정부, 간병인, 비서, 에스코트, 노래방 도우미 등을 구하는 글
About Us
-Coverland is a rapidly growing DTC eCommerce brand specializing in premium automotive accessories, including custom-fit car and seat covers.
With over $800K in monthly ad spend across Meta and Google, we are scaling quickly and looking for a data-driven and creative Senior Marketing Director to lead our marketing strategy, unify our specialized teams, and elevate the brand to the next level.
We are a high-performance team that values clarity, accountability, and creative testing. If you thrive at the intersection of performance marketing,
storytelling, and leadership, this is the perfect opportunity for you.
About the Role
-As the Senior Marketing Director, you will oversee all aspects of Coverland’s marketing strategy to drive growth, profitability, and brand expansion across acquisition, retention, and creative channels.
You will manage and mentor a talented team of channel specialists including our Performance Marketing Manager, CRO Manager, SEO Manager, Retention Manager, Social Media Manager, and Creative Strategist who oversees the video production team.
Your role is to connect strategy, performance, and creative execution to ensure every marketing dollar drives measurable growth while strengthening the Coverland brand.
Key Responsibilities
• Lead, align, and oversee all marketing functions across acquisition, retention, creative, and CRO.
• Develop and execute data-driven strategies to scale ad spend profitably beyond one million dollars per month.
• Work closely with the Performance Marketing Manager to optimize blended ROAS, CAC, and MER.
• Partner with the Creative Strategist and video production team to ensure high-performing ad creative and brand storytelling.
• Oversee SEO, retention, and CRO initiatives to improve conversion rates and customer lifetime value.
• Build and maintain a unified marketing dashboard and reporting system for all channels.
• Collaborate with leadership on forecasting, budgeting, and quarterly planning.
• Manage and mentor a growing team of marketing professionals, fostering accountability and innovation.
• Stay informed on industry trends, algorithm updates, and emerging opportunities in digital marketing.
Qualifications
• 7 to 12 years of experience in digital marketing or eCommerce, including at least 3 years in a leadership role.
• Proven track record of scaling ad spend of at least $500K per month profitably.
• Strong understanding of Meta Ads, Google Ads, CRO, retention, and creative testing.
• Analytical mindset with experience using analytics and attribution tools such as GA4, Triple Whale, or Northbeam.
• Excellent leadership and communication skills, with the ability to align and motivate cross-functional teams.
• Deep understanding of creative strategy and storytelling for DTC brands.
• Experience in automotive, lifestyle, or high-ticket eCommerce is a strong plus.
What Success Looks Like
• A unified marketing strategy across all channels aligned with company goals.
• Measurable improvement in blended ROAS and LTV to CAC ratio within the first six months.
• Consistent creative testing and optimization loops between the performance and content teams.
• Clear reporting and forecasting frameworks that guide executive decisions.
• A motivated marketing team that operates with focus and collaboration.
Why Join Coverland
• Be part of a fast-growing, high-impact DTC brand with significant scaling potential.
• Join a data-driven and creative marketing culture where your ideas directly influence growth.
• Work in a collaborative environment that values initiative, innovation, and results.
• Enjoy competitive compensation and opportunities for professional growth.
Compensation: $100,000 to $180,000 per year
