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- SNS나 카톡으로만 연락처가 기재된 목적이 불분명한 글
- 송금, 환전, 비트코인, 재무설계 등 부업을 빙자하여 수수료를 요구하거나 준다는 폰지사기 수법의 글
- 고액의 여성 집사, 가정부, 간병인, 비서, 에스코트, 노래방 도우미 등을 구하는 글
3-5+ years preferred
About the Role
We are seeking a creative, fashion-driven, and results-oriented Social Media Manager to lead the social media presence and growth of CALI1850, Lazy Sunday, and Khaki & Blue.
This is a hands-on position for someone who understands fashion, social media culture, content creation, brand storytelling, and performance. We are not looking for someone who only schedules posts.
The ideal candidate can take ownership of each brand's social presence - from content planning and execution to community engagement, influencer coordination, paid social support, analytics, and growth. You will work closely with our Design and E-Commerce teams while taking primary ownership of social media strategy and execution.
Key Responsibilities
Social Media Strategy & Brand Management
• Develop and execute distinct social media strategies for CALI1850, Lazy Sunday, and Khaki & Blue.
• Establish a clear and consistent social identity, voice, and visual direction for each brand.
• Create monthly and weekly social media content calendars.
• Identify relevant fashion, lifestyle, cultural, and social media trends, then translate them into brand-appropriate content for each target customer.
Content Creation & Execution
• Plan and manage Instagram posts, Reels, Stories, TikTok content, and other relevant social channels.
• Create engaging short-form content using available product, model, lifestyle, and behind-the-scenes assets.
• Coordinate with designers on new products, collections, seasonal stories, and key items.
• Write strong, brand-appropriate captions and social copy.
• Coordinate product shoots and social content shoots when necessary.
• Maintain a consistent posting schedule across all brands.
Community & Influencer Management
• Monitor comments, direct messages, tags, mentions, and customer engagement.
• Build relationships with followers and strengthen each brand's online community.
• Identify and coordinate appropriate influencers, creators, and micro-influencers.
• Develop product seeding and collaboration opportunities and track creator performance.
Growth & Paid Social
• Develop strategies to increase qualified followers, engagement, website traffic, and conversion.
• Work with the E-Commerce team on Instagram/Facebook advertising, boosted posts, and campaign initiatives.
• Test creative concepts, audiences, formats, and messaging.
• Identify high-performing organic content that can be expanded through paid promotion.
Analytics & Reporting
• Track weekly and monthly KPIs, including follower growth, reach and impressions, engagement rate, Reels/video views, website traffic, conversion and sales when measurable, and top-performing products and content.
• Prepare a concise weekly Social Media Performance Report.
• Recommend specific actions based on performance data rather than simply reporting numbers.
Qualifications
• Experience: 3-5+ years of hands-on social media experience, preferably in fashion, apparel, beauty, lifestyle, or consumer brands.
• Platforms: Strong knowledge of Instagram, TikTok, Facebook/Meta, and emerging social platforms.
• Audience & trends: Strong understanding of fashion trends and young consumer behavior.
• Growth record: Demonstrated experience growing a brand's social media audience and engagement.
• Content: Experience creating short-form video content, especially Reels and TikTok.
• Creative judgment: Strong visual judgment and understanding of fashion merchandising and branding.
• Communication: Excellent written communication and caption-writing skills.
• Tools: Comfortable working with Canva, Adobe Creative Suite, CapCut, or similar content creation tools.
• Preferred: Understanding of Meta Business Suite / Ads Manager.
• Additional pluses: Shopify/e-commerce experience and influencer or creator marketing experience.
Portfolio Requirement
Please include links to social media accounts you have personally managed.
Applicants should be prepared to explain and substantiate:
• Which accounts they managed and their specific responsibilities.
• Starting and ending follower counts and engagement improvements.
• Examples of successful Reels, TikToks, or campaigns.
• Analytics or other measurable results from their work.
What We Are Looking For
Creative enough to understand fashion.
Analytical enough to understand performance.
Hands-on enough to create and post content.
Organized enough to manage multiple brands.
Commercial enough to understand that social media ultimately needs to support brand growth and sales.
This position will have meaningful ownership over the social media growth of our brands and will work directly with our Design and E-Commerce teams.
How to Apply
Submit your resume and portfolio links, including examples of accounts and campaigns you personally managed. Applications without relevant work samples or measurable results may not receive priority consideration.
Recommended Screening Question
Please provide 2-3 Instagram or TikTok accounts you personally managed, the starting and ending follower counts, one campaign you consider successful, and the measurable result.
$30-$40/hour, DOE
hr@globalfashionresource.com
