Marketing Director Position
Job Summary:
Under the direction of the Executive Director, coordinates the K-Day PACE marketing efforts to include presentations to potential referral sources such as community groups; develops new referral sources and maintains referral tracking system and marketing file; works with the marketing department to develop annual marketing plans, written marketing materials, and advertising campaigns. Collaborates with local Medicaid departments and level of care determination assessors to ensure efficiencies throughout the enrollment process. Manages the enrollment process to the highest efficiencies to ensure the K-Day PACE exceeds budgeted census goals.
Qualifications and Requirements:
Education: Bachelor’s Degree required. Master's Degree preferred.
Experience: Marketing or sales experience required. Experience in a health or human services field is preferred but not required. Minimum of two (2) years of experience in a marketing or sales role (health care provider preferred). Supervisory experience preferred.
Duties and Responsibilities:
- Is responsible for developing and implementing the Marketing plan and associated activities following State and Federal guidelines.
- Meets or exceeds census enrollment targets.
- Provides individual and group marketing presentations to potential referral sources.
- Maintains consistent, close contact with existing referral sources. Develops and cultivates new referral sources. Maintains customer focus and serves as primary community liaison.
- Maintains referral tracking system and mailing list as well as marketing files.
- In conjunction with the Corporate Public Relations and Marketing, develops annual marketing plans and all appropriate marketing materials, including newsletters, press releases and advertising.
- Participates in marketing activities, e.g. senior fairs, canvassing senior hi-rises, as developed in marketing plan.
- Plans and coordinates open houses/marketing events to enhance exposure for the K-Day PACE program.
- Directs, supervises, and evaluates the Enrollment Specialist(s)
and Eligibility Specialist.
- Acts as Enrollment Specialist when necessary.
- Evaluates and analyzes data and activities associated with marketing and the enrollment process weekly, monthly, quarterly.
- Evaluates and re-evaluates processes to maximize efficiencies.
- Collects data and prepares reports in accordance with the State PACE Administering agency and CMS requirements.
Salary & Benefits:
$110,000 - $145,000/year, Performance-based bonus TBD + Employee Benefits
Interested candidates are invited to submit their resumes via email to hr@k-day.com.
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