Job Title: Marketing Analytics Associate
Location: Hulu (Santa Monica, CA)
 
Job Description
Hulu is a premium streaming TV destination that seeks to captivate and connect viewers
with the stories they love. We create amazing experiences that celebrate the best of entertainment
and technology. We’re looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It’s a mission that takes some serious
smarts, intense curiosity and determination to be the best. Come be part of the team that’s
powering play.

SUMMARY
This hands-on, analytical role calls for an entrepreneurially minded marketer with demonstrable experience with data analysis, user behavior analysis, and campaign based online marketing.
An interest in the analytics landscape and emerging platforms is essential, as the team’s
responsibilities and workflow are constantly evolving. In this role you will ensure the successful performance of marketing efforts across all digital and offline channels. A fundamental
understanding of digital marketing and associated key metrics is necessary.

WHAT YOU’LL DO

• Analyzing data trends around media performance, landing page and site user experience testing
• Assessing multi-channel marketing performance by benchmarking against historical metrics
• Leveraging Google Analytics and internal reporting tools to gain insights about user behavior
• Assisting with campaign execution across teams with regard to tagging, tracking, implementation and analysis
• Work with relevant stakeholders to define measurement framework. Create and produce campaign performance reports with actionable insights delivered daily/weekly in addition to a wrap report upon completion.
• Structuring A/B tests and analyzing results on Hulu.com and third-party websites
• Compiling weekly campaign performance data, and helping build a cross-channel attribution model for customer acquisition